When it was released, the KONY 2012 video was viewed by many millions of people. It spread, as they say, like wildfire. The message was strong, resounding, and touching.
It wasn't without its critics, however. Like anything else, there will always be people asking questions and delving deeper into something that becomes that popular that quickly.
Then, the co-founder of Invisible Children was detained by police in San Diego for, uh, well, being drunk and naked in public. And just a bit lewd.
This clearly did not help matters.
I believe this phenomenon stands to remind us of something important--something bigger than KONY or Invisible Children. The one thing that grabbed me by my heart from the beginning was this:
STOP AT NOTHING.
It's a beautiful idea, if nothing else. When you observe something in this world that you feel isn't right or you feel compelled to do or be something--you should stop at nothing to chase that feeling. Stop at nothing to follow your dreams or your heart. To be the best possible version of yourself.
Regardless of what you think about the organization, its message, its founders or Joseph Kony, I think you would agree that it's difficult not to at least admire their efforts. They saw something that wasn't right and worked to spread a message---stopping at nothing--and it worked. Now you know who Joseph Kony is.
Perhaps I too jumped on the bandwagon too quickly by purchasing my KONY 2012 bracelet. It arrived in the mail today and there's just something exciting about seeing those words on my wrist.