Saturday, March 27, 2010

New Saturday feature: My Current Obsession

In an effort to drastically improve my blog relations, I've decided to begin a new weekly feature each Saturday. That is how the premise of my brand spankin' new feature, "My Current Obsession" came to be.
So, what am I obsessed with today? Why, Liberty of London for Target, of course. If you haven't checked it out in person yet, I highly suggest you drive your car to the nearest store to take in the beauty. Or, check it out online. While I can't say that I've ever heard of Liberty of London before it came to Target, I'm beginning to wish that I had, because this stuff is drool-worthy. The patterns are rich and beautiful and the quality is amazing. Oh, and so are the prices.

If anyone had seen me in Target this morning, they would have laughed at me as I wandered throughout the store searching for the Liberty of London endcaps and displays. I had to touch and admire everything: storage bins, lampshades, picture frames, bags and purses, clothing, swimwear, intimates, gardening implements, pillows, bedding and dining accessories. They also have the world's most adorable floral bicyles online. Everything was so beautiful and I totally fell for the marketing scheme and beatuiful hot pink and floral displays. I'm a real sucker when it comes to quality marketing campaigns, for realz.

While I really wanted to buy just about everything I saw (and touched lovingly, of course) I held myself back to a few items that I thought I might actually need or use. I have quite a way of convincing myself that I need things, but considering how much I was drooling and smiling in the aisles of Target this morning, I'd say I did quite well for myself. The quality and beauty of every piece I saw was fantastic; I just love the beautiful patterns that are the shining star of this line.

I anticipate this beautiful mug (which was only $4, btw) will make my morning coffee taste so much better:





Likewise, I just know these "prep bowls" ($19.99) will drastically improve my cooking skills (I told you I was a sucker for beautiful packaging, right?) :






And, OMG, check out this beautiful top ($19.99) that is so feminine, frilly and fantastic that I couldn't help myself:





Please feel free to ignore the gigantic pile of clothing behind me. Underneath my husband's garbage-like pile of clothing is a very charming leather storage bench that has been converted into a catch-all. We like to fix things!

Anyway, I'm usually not into patterns, florals or things that could be described as "hippy dippy" in general, but I just couldn't resist the pull of this beautiful top and pattern. I can't wait for the weather to warm up so I can wear it with a fantastic pencil skirt. Also, the fact that it was the only one left in my size seemed to add to the ambiance of the purchase. It's made of polyester, which is usually really scary, but you wouldn't know unless I told you. Which, I guess I just did.

So, t here you have it: My Current Obsession. Be sure to return next week when I obsess over something else fantastic!

1 comment:

katie axe said...

My Friend Emma is from London and she got a dress from Target that is liberty of London and she said in London it is a higher end... not super high end... just higher end type clothing line... she is just as excited as you!!

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